How consistent should you post on Instagram?
Posting on Instagram FAQ
Long answer: How often you post on Instagram can have a big impact on your reach rate. For growing accounts, the incremental gains from each new post are significant. Much more so than that of larger accounts with steady followings. Content marketing has skyrocketed to the top of every marketing team's to-do list.
Does Posting Frequency on Instagram Really Matter? Short answer: yes. While “consistency” is the buzzword du jour, being consistent on Instagram is a great way to grow on the app. “The more consistent your posts, the more your audience will get to know you — which in turn builds trust.
Showing up consistently is vital to growing your Instagram account, building trust and helping potential clients understand why they should work with you.
- Set Clear Content Goals. ...
- Know the Difference Between Consistency and Frequency. ...
- Plan Ahead. ...
- Dedicate a Day for Content Creation. ...
- Use a Scheduling Tool. ...
- Learn from Your Audience. ...
- Heal Your Relationship with Social Media. ...
- Show Up.
Consistent Posting
We recommend a happy medium: post several times per week (depending on the platform and your audience) and spread posts between social channels. It will take a bit of trial and error, but once you determine a posting cadence that is effective for reaching your target audience, stick with it!
Frequency wise, you can safely post 1 post a day on Instagram, LinkedIn and Facebook. That's actually a healthy pattern of activity. But there are some guidelines you must follow. Avoid posting annoying content: The trick is to not be boring, pointless or repetitive.
The algorithm evaluates this by looking at the following: Your activity. Signals like which Reels you've liked, commented on and engaged with all help Instagram understand what kind of content could be the most relevant to you. Your history of interacting with the person who posted.
If you post too frequently, your content may not receive as much engagement, which can lead to lower reach. On the other hand, if you post infrequently, your content may receive more engagement, which can lead to higher reach.
Let us break down the $1.80 strategy in detail.
It's as simple as searching for 10 different hashtags within your niche & commenting on 9 posts of your choice. The name is derived from the term 'leaving your 2 cents'. In short, go onto your Instagram & leave your 2 cents on 9 posts across 10 relevant hashtags.
What is the best day to post on Instagram?
What is the best day of the week to post on Instagram? You really can't go wrong with sharing content on Instagram on weekdays. But Monday and Friday are an inch about the rest of the week for engagement times.
Test your best time to post on Instagram to find your sweet spot. The sweet spot is when you get the most likes, comments and engagement. If you're posting at the same time every day, you might be missing your sweet spot.

The best times to post on Instagram are Mondays, Tuesdays, Wednesdays and Fridays between 9 a.m. and 1 p.m., generally. Similar to Facebook, the “off” hours are the early morning hours every day of the week, from midnight until 4 a.m.
If you're not posting regularly, you're likely to see a drop in reach. Consistent doesn't mean multiple times a day, every day. In fact, unless you have a team to help you accomplish this, you're sure to burn out.
Fans, also known as followers, may get frustrated with too many posts, so it's important to keep your posting cadence low, between three to seven times a week. In fact, “too many updates” is one of the most common reasons people 'unlike' a Facebook Page.
At a minimum, it's wise to post at least once a week, if not three or four times. Of course, this depends on the length of the posts and the subject matter. Podcasts, similarly, should have new content about once a week, but that depends on the subject matter and production speed.
Be consistent, and choose a number you find manageable. It's better to post once a day, every day, than 7 times in one day and nothing for a week. Also, posts have a lifespan of around two days on the For You page, so regular fresh content improves your chances of being seen.
Posting consistently on social media shows your following that you are committed to creating content and providing them with a source of interest and entertainment. Those who post sporadically, especially if they are only posting promotional or sponsored content, will lose trust from their audience overtime.
Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. And more opportunities to post means more opportunities to creatively engage with your audience.
It's ok to like as they post them but don't do it all in one day.
How many times should I post on Instagram to gain followers?
We recommend posting at least once daily — whether a carousel, a Reel, or a Story. Head of Instagram, Adam Mosseri, recommends posting two feed posts per week and two stories per day.
See if your account or your account's content is eligible to be recommended to non-followers in Account Status. If you see that you're not eligible to be recommended, you can understand which content or components of your profile may violate Community Guidelines or Recommendation Guidelines.
At times, you might see a post from a few days ago in your feed. This is to make sure you don't miss a post from someone you follow or a suggested post.
What are some good engagement posts? A few effective engagement posts for social media are contests or giveaways, polls, and posts that ask specific questions. Posts that are visually beautiful or super funny also generally have high engagement.
No proven fact indicates that scheduling Instagram posts affects engagement negatively. On the contrary, years of experience in this field have shown us that scheduling posts for Instagram and other social media channels has many benefits, resulting in a remarkable increase in impressions and engagement.
Will Scheduling Instagram posts affect engagement? No, if your content is good, it will help you. Scheduling posts does not make any difference on its own. Scheduling posts can definitely help you save time and create a consistent posting pattern.
Take your Instagram growth to the next level with Dollar Eighty, the ultimate growth strategy. Disclaimer: Not associated with Gary Vaynerchuk. Dollar Eighty is an approved third party software provider to Facebook & Instagram.
The $1.80 Strategy is an Instagram marketing strategy, coined by outspoken entrepreneur Gary Vaynerchuk, which pushes users to focus on a set of targeted hashtags which are being used by their ideal followers (and clients), and has those users leave genuine comments on the most recent posts within those respective ...
Instagram recommends using between 3-5 hashtags on a single post. However, you can use up to 30 hashtags if you place them within the first comment on the post for even greater visibility.
Based on our analysis, the best time to post on Instagram for likes and comments tends to be in the morning. If you want to cash-in on those early time slots without sacrificing your REM cycle, scheduling your IG content is the way to go. Create a free Later account to get started.
Why do people post so much on social media?
“Typically what leads a person to share something on social media is when it has a connection to them as an individual, be it political, emotional, cute, or funny. People want to share with others how they perceive the world and reflect their tastes and how they define themselves.”
If both of your accounts have different followers by majority, then posting the same content on both accounts are fine. If however, you do this a lot, you can annoy your existing followers on both your accounts and potentially cause them to un-follow.
To get 1,000 views on an Instagram reel, you need to create high-quality content that is relevant to your target audience and that follows Instagram's algorithm. Here are some tips: Create engaging reels. Your reels should be visually appealing and interesting to watch.
- #love.
- #instagood.
- #fashion.
- #instagram.
- #photooftheday.
- #art.
- #photography.
- #beautiful.
“Typically, we like to post early in the morning and mid-afternoon. For Instagram, that means we try to post anytime between 8 AM – 12 PM PST or 4-5 PM PST on weekdays.”
- Take Advantage of Your Bio. ...
- Use Relevant Hashtags for Your Content. ...
- Post Your Content at the Right Time. ...
- Attract Your Competitor's Followers. ...
- Pay for Sponsored Posts and Product Reviews. ...
- Use Geotags for Local Discoverability. ...
- Use Instagram Stories. ...
- Highlight Important Stories.
In general, stick to a few hashtags that are relevant to or describe your post. To determine exactly how many hashtags you should use, follow the best practices of each social platform. Keep reading to learn more about platform-specific best practices in the next section of this article.
We recommend posting at least once daily — whether a carousel, a Reel, or a Story. Head of Instagram, Adam Mosseri, recommends posting two feed posts per week and two stories per day.
Instagram plateaus happen when you aren't engaging your audience. That's almost impossible if you're sharing content to the social media platform when its users aren't using the app. It's a recipe for failure if you post at 4 a.m. in your follower's timezone.
The most valuable is called “Engage to Your Heart's Content.” In it, it mentions the 5/3/1 rule to gain new followers. The 5/3/1 rule suggests you like five photos, comment on three photos, and as a result you should earn one new follower. Simple, right?
How do some people grow so fast on Instagram?
The second key for rapid growth on Instagram is to post consistently. If you'll notice, I didn't say to post every day or multiple times a day. I said: consistently. There isn't an exact formula and posting looks different for everyone.
The best time to post on Instagram totally depends on your audience. Still, the popular times to post on Instagram suggest posting between 6 am-9 am, from 12 pm-2 pm, and in the evening between 5 pm-7 pm.
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