Is it OK to repeat posts on Instagram?
Is it really okay to repeat social media posts? It's not only okay, but necessary if you want to reach more of your audience. The simple fact is that your followers aren't online 24/7, and even when they are, they may not see your post due to low organic reach and competition.
Short answer: yes. While “consistency” is the buzzword du jour, being consistent on Instagram is a great way to grow on the app. “The more consistent your posts, the more your audience will get to know you — which in turn builds trust.
Long answer: How often you post on Instagram can have a big impact on your reach rate. For growing accounts, the incremental gains from each new post are significant. Much more so than that of larger accounts with steady followings. Content marketing has skyrocketed to the top of every marketing team's to-do list.
Is posting 2 times a day on Instagram too much? It depends on the type of content you are posting and your audience. If your content is interesting and engaging, it could be beneficial to post more often. However, if you are posting too often and your content is not interesting, it could turn people away.
Apply the 80/20 rule when you repost blog content
You can plan to allocate 80% of your content creation schedule to adding new content and 20% to updating and reposting existing blog content. This means for every four new blog posts you publish, you update one existing post, for example.
Sometimes people that repeat themselves are doing so out of habit. Other times it's conditioned because they came out of a background where they never really felt heard. So they developed this tendency to over explain things, because they felt misunderstood all the time.
Yes, it matters. With recency being a major factor in ranking a post on Instagram feeds, posting when people are most available to see your post is very important. It ensures that you appear in maximum feeds and retain higher engagement rates.
For Instagram, keep your in-feed posts to no more than one per day. Much like Facebook, it's important to take note of when your followers are online and plan your content to be posted during these peak times.
Frequency wise, you can safely post 1 post a day on Instagram, LinkedIn and Facebook. That's actually a healthy pattern of activity. But there are some guidelines you must follow. Avoid posting annoying content: The trick is to not be boring, pointless or repetitive.
Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent. Don't offer money or giveaways of money in exchange for likes, followers, comments or other engagement.
Is it rude to repost on Instagram?
Ask For Permission From Users
If you don't have users' consent or permission to repost their content, you should not repost UGC. Taking permission is easier than it sounds, as you have different ways to do so. The most common way is to directly message the user and take explicit permission to repost their content.
On Instagram, the act of sharing someone else's image is colloquially referred to as a 'regram' and on the surface this seems to be a harmless and widely accepted practice. However, while this is tolerated and some users are ok with their content being shared by brands and corporations, many are not.

Our experts recommend posting 1-2 times per day on Facebook. This should help you stay present in the minds of your audience, but not go so far as to overwhelm their feeds. “Daily posting will grow followers 4x faster than posting less than once a week.
We recommend posting at least once daily — whether a carousel, a Reel, or a Story. Head of Instagram, Adam Mosseri, recommends posting two feed posts per week and two stories per day.
While it's essential to maintain a consistent presence on social media, overposting can cause more harm than good. Here's why: Sharing too much content in a short period can overwhelm your followers, leading to negative sentiment and causing some users to unfollow or mute your account.
Repeating may be done to assuage a fear. Someone may repeat something they were saying to the themselves over and over because they were are worried it didn't come out correctly. They may repeat themselves to a person they were speaking to, worried that they did not understand.
Echolalia is a psychiatric term that's used to describe what some people with mental disorders or autism tend to do, automatically repeat what they hear other people say. There's no meaning intended in echolalia — it's simply a mechanical echoing of sounds. Babies do this too, when they're learning to speak.
Palilalia (from the Greek πάλιν (pálin) meaning "again" and λαλιά (laliá) meaning "speech" or "to talk"), a complex tic, is a language disorder characterized by the involuntary repetition of syllables, words, or phrases.
If you have enough meaningful content that benefits your followers to post every day, do so. Refrain from posting to your feed more than once a day though, as engagement starts to decrease after that one post per day threshold.
“We've found that posting between 8 a.m. and 11 a.m. PST on weekdays works well for us, though Mondays at 7 p.m. PST are our best engagement time,” says Social Media Manager Mitra Mehvar. For ease of comparison, those times are 11 a.m. - 2 p.m. EST, and 10 p.m. EST.
Can you get banned for posting too much on Instagram?
Don't post too frequently: Posting too much can lead to temporary suspensions on Instagram, especially if your posts are flagged as spam. Be careful with automated tools and 3rd party apps: Using automated tools to grow your account can be risky. Instagram can detect mechanical behavior and suspend your account.
The best times to post on Instagram are Mondays, Tuesdays, Wednesdays and Fridays between 9 a.m. and 1 p.m., generally. Similar to Facebook, the “off” hours are the early morning hours every day of the week, from midnight until 4 a.m.
The algorithm evaluates this by looking at the following: Your activity. Signals like which Reels you've liked, commented on and engaged with all help Instagram understand what kind of content could be the most relevant to you. Your history of interacting with the person who posted.
If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.
If your follower count is decreasing, it's a strong indication that you're sharing too much material with little or no value. People won't stick around if they feel like your social media posting is irrelevant or if you're spamming them.
Even if your anxiety about posting on social media is not symptomatic of social anxiety, anxiety about posting on social media may point to other issues such as low self-esteem issues, low confidence, people-pleasing, perfectionism, and/or needing external validation.
Influencer Type | Number of Followers |
---|---|
Mega Influencer | 1 Million+ |
Macro Influencer | 100,000 - 1 Million |
Micro Influencer | 1,000 - 100,000 |
Nano Influencer | Less than 1,000 |
Instagram plateaus happen when you aren't engaging your audience. That's almost impossible if you're sharing content to the social media platform when its users aren't using the app. It's a recipe for failure if you post at 4 a.m. in your follower's timezone.
But here's the deal: Unless you're famous, it's tough to amass a huge following on Instagram without some hard work. It's especially difficult if you're a small business using Instagram marketing to gain more clients.
Sunday tends to easily be the worst day to post on Instagram, and the reason is plainly simple: people just don't use their devices as much as on other days.
What is the best thing to do after posting on Instagram?
Respond to comments.
Whether it's a simple thank you, a witty reply, or a helpful answer, responding to comments will make your followers feel appreciated and heard. It will also encourage more conversations and interactions, which can boost your post's visibility and reach.
✅ From Monday through Friday, between 10 AM and 3 PM, you are likely to get the most consistent levels of engagement. ✅ Sunday is the worst day to post on Instagram (no surprises for guessing here!). ✅ From around 11 PM to 3 AM, late-night hours are seen to have the lowest engagement for almost every day of the week.
Some people recommend a comment, while others say a direct message is better. Permission isn't always required to repost, but having written permission will help you avoid any problems later. You should state which image you want, what the purpose is for and that you will give them credit. Give credit!
- The best etiquette is to begin by asking the person in advance. ...
- When reposting you should not alter the person's photo in any way without permission. ...
- Also, you must give them full credit in the text of the post.
Do not delete your post and repost it. Doing this absolutely kills engagement, so don't do it.
Reposting to Instagram Story is a great way to increase your following, share customer-created content, and boost your Instagram engagement. But it's important to get it right. Give credit where it's due and make sure you ask for permission if you need it before you share to your Instagram Story.
Reposting allows newer followers to engage with that content, increasing its overall reach and impact. Re-Engagement: Reposting old content can re-engage people who have seen it before, providing a sense of nostalgia, or giving them another chance to share or comment if they didn't do so the first time.
Not only does that bolster brand loyalty and repeat purchases, but it is also a way to borrow someone else's audience to market your business. Then when you repost their content it shows to all your followers that one of your customers was happy enough with your products to post about it on Instagram.
Posting cadence and the algorithms
It is true that if you don't post enough you may get penalised in some social algorithms – however, posting too often can also see your reach suffer.
Usenet convention defines spamming as "excessive multiple posting", that is, the repeated posting of a message (or substantially similar messages).
Is it good to post at the same time everyday?
Test your best time to post on Instagram to find your sweet spot. The sweet spot is when you get the most likes, comments and engagement. If you're posting at the same time every day, you might be missing your sweet spot.
Posting images, stories, and videos too frequently is overwhelming. If followers have to scroll through 10 of your posts until they finally see someone else, they're going to get annoyed quickly. Even if they don't unfollow, they'll likely mute you, which is just the same as unfollowing without seeing your count drop.
Is posting 2 times a day on Instagram too much? It depends on the type of content you are posting and your audience. If your content is interesting and engaging, it could be beneficial to post more often. However, if you are posting too often and your content is not interesting, it could turn people away.
It took about 2 months to get to my first 1000 followers on this account. I spent each day just liking and commenting on pictures I thought were interesting and this was enough for people to like back and even follow me. Content is king.. Engaging with your audience will bring growth!
One mistake to avoid is reposting the exact same content on every social media platform. Just because you can cross-post everywhere doesn't mean you should. Your followers on each platform are likely to be different, so it's important to customize your content for each audience.
Posting the same content across all platforms may not take into account these differences, which can result in content that doesn't resonate with your audience. Different audience demographics: Your audience on each social media platform may differ in demographics, interests, and behaviors.
Why do people publish excessively on social media? They may feel famous after receiving likes, comments, shares, and that extra bit of attention. This may motivate people to share "too much" content even if they know it will draw attention to them.
If you insist on sharing many photos per day, Instagram allows you to post five photos per hour on average. If you try to add more, you may get blocked for a few hours. Later, it is highly likely that you may keep posting. Also, some speculate that you can share no more than 100 photos per day.
No, deleting a post on Instagram and then reposting it will not kill your account engagement. This was a rumor that was denied by Instagram. Instagram is a business first and therefore their main goal is to keep you on the app. This is why they are adding so many features to keep you on their apps vs their competitors.
Instagram has allowed users to post to multiple accounts at once since 2019, which can come in handy if you run multiple accounts or have a brand partnership. If you don't know how to post to multiple accounts at once, don't fear! It's very simple and only requires one more step than posting to only one account.
Is it bad to edit Instagram posts after posting?
Every time you edit your Instagram post (after you've posted it), Instagram resets your engagement ranking. All the likes & comments you've received up to that point will reset and not count anymore. If you've hit top posts for any location or hashtag, you'll be taken off top posts.
If you post three times a day, it goes down to -6.17% of the average reach, and so on. So if you've been wondering whether how much you're posting every day affects the reach of your creative assets, the answer is yes. The more you publish to your Instagram feed, the less reach your individual posts receive.
Posting consistently on social media shows your following that you are committed to creating content and providing them with a source of interest and entertainment. Those who post sporadically, especially if they are only posting promotional or sponsored content, will lose trust from their audience overtime.
You can accomplish this with 1000 followers, but more followers can often mean more money. According to some research, an Instagram influencer needs approximately 5000 followers to earn around a hundred thousand per year. That number will vary based on each individual profile and its follower base.
On social media, one thing matters most: engagement. And if you haven't been hitting your engagement metrics or have left an account to wither away without upkeep, it may be advantageous to start completely from scratch rather than trying to revive the old account.
Do not delete something you JUST posted and repost it. Same reason as above. Every time you edit your Instagram post (after you've posted it) or delete a content you just posted and repost it, Instagram resets your engagement ranking.
If you're losing followers on Instagram, there's a very good chance that you're posting content that your ideal reader isn't interested in. If you share a random collection of posts without any direction or intention, you'll lose followers.
You can use Instagram Collabs to co-author posts with other accounts. The creator of the original post can invite another account as a collaborator.
You can't repost a Reel directly in the Reels function but what you can do is repost an Instagram Reel to your story and it will direct your followers there. You do this by clicking on the little arrow button on the bottom right-hand side of your Reel.
Don't use too many hashtags
Using hashtags helps Instagram categorize your content but throwing too many of them will only confuse the algorithm.
Should I delete Instagram posts that don't do well?
Even if you feel like your posts aren't performing well, deleting them ensures they'll never have the option to grow or tell your story. Fab Giovanetti, the founder and CEO of Alt Marketing School, says: “Based on what we know from the algorithm, my answer would be 'no,' you shouldn't.
NO, using CapCut, Premiere, or even TikTok to make your Instagram Reels WILL NOT down rank your content on Instagram, as confirmed by the man himself. The only caveat: you need to have no logos or watermarks, so just remove those before posting to IG and you're golden.
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