What percentage of Instagram users are under the age of 35?
71% of the global Instagram user audience is under the age of 35. This statistic is a crucial indicator of the potential reach of Instagram as a platform for marketing and advertising.
Instagram age demographics
70% of Instagram users are under 35 years old, but similar to Facebook, the percentage of users over 35 has increased every year since 2018.
As of January 2023, the largest age group of males on Instagram were those between 18-24 years old. They made up 16.9% of the platform's users. The largest age group of females were those ages 25-34, making up 16.4% of users. These Instagram statistics are based on its worldwide audience.
Instagram age demographics: breakdown
According to recent research on the age demographics of Instagram users, nearly one-third (32%) of all Instagrammers fall within the 18-to-24 age group, making it the range with the biggest number of Instagram users.
“25-to-34 year-olds are continuing to consume music, gaming and the internet and are enjoying the pursuits of their younger years while benefiting from a greater level of personal and financial freedom.
More than 40% of Instagram's users are 22 years old and younger, and about 22 million teens log onto Instagram in the U.S. each day, compared with five million teens logging onto Facebook, where young users have been shrinking for a decade, the materials show.
Instagram requires everyone to be at least 13 years old before they can create an account (in some jurisdictions, this age limit may be higher). Accounts that represent someone under the age of 13 must clearly state in the account's bio that the account is managed by a parent or manager.
It serves as middle ground between Facebook (more popular for older generations) and apps like TikTok (trendy with Generation Z). Instagram's user base has still grown in 2023, but less so than it has grown in years past.
What age group uses social media the most? According to recent research studying social media usage statistics by age, as of 2023, US adults from 27 to 42 are the biggest users of social media. These are users belonging to the millennial generation, which the study defines as those born between 1981 and 1996.
Which age group uses TikTok the most?
- Ages 10-19 are 25% of users.
- Ages 20-29 are 22.4% of users.
- Ages 30-39 is 21.7% of users.
- Ages 40-49 is 20.3% of users.
- Ages 50+ are 11% of users.
As of 2022, the majority of Instagram's audience are Millennial or Gen Z users. In fact, overall, Instagram is Gen Z's favorite social platform. Global internet users aged 16 to 24 prefer Instagram to other social platforms — yep, even ranking it above TikTok.
60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok.
Head over to the top right corner of your profile to find the menu and go to "Insights." Go to the "Your Audience" tab to determine your followers' demographics. Here, you can see how many followers you have, plus who has followed or unfollowed you within the last week.
- Make sure your product is Instagram-worthy. ...
- Let your audience be your star. ...
- Optimize content for social. ...
- Focus on word of mouth. ...
- Meet them in person. ...
- Give them an instant response. ...
- Make your campaigns adaptable. ...
- Appeal to their values.
1 Millennials are defined as persons born between 1981 and 1997. In some parts of the report, special focus is given to younger millennials, ages 18-24, and older millennials, ages 25-34, as these groups represent different stages of the young adult cycle.
In March 2023, 27.7 percent of Instagram users in the United States were aged between 25 and 34 years, whilst 25.7 percent of users were aged 18 to 24 years.
Approximately 84% of all social media influencers are women, compared to just 16% men. We see a similar pattern among the number of female social media users who buy into influencer campaigns. Amongst Gen Z, one-third of women aged 16 to 24 follow an influencer on social media compared to just 25% of men.
| Age group | Share of respondents |
|---|---|
| 18-29 | 71% |
| 30-49 | 48% |
| 50-64 | 29% |
| 65+ | 13% |
Almost 330 million users of the app are in India, and 143 million users are in the United States. The app also finds popularity in Brazil, Indonesia, and Turkey. Overall, Instagram is used slightly more by men than women, and 60 percent of worldwide users were aged between 18 and 34 years.
How much Instagram pay for 10 million followers?
According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.
Follower growth rate benchmark: The average Instagram account sees a follower growth rate of 1.69% each month. If you're not hitting that mark, check out these tips for growing your Instagram followers.
U.S. Instagram users 2023, by gender
In March 2023, 56.5 percent of Instagram users in the United States were women, and 43.5 percent were men. Overall, Instagram finds much popularity in the U.S., and the country is home to the platform's second largest worldwide audience with around 143 million users in the country.
So '23 means they will graduate in 2023 which means they are in 8th grade now. Could also apply to college graduation year. 23. Related questions (More answers below) How do I unique my Insta (Instagram) profile bio?
According to the latest Instagram statistics, India tops the list ranking Instagram users by country, with 326.6 million active Instagram users there. This is not surprising, considering Instagram is one of the most-used social media platforms In India.
- Twitter.
- BeReal.
- Flickr.
- Tumblr.
- Grainery.
- Glass.
- VSCO.
- 500px.
You're not posting at the right times
The timing of your posts is crucial in order to reach the maximum number of people. Research when your target audience is most active on Instagram and try to post during those times.
Instagram is slowly dying. A 2021 survey from financial services firm Piper Sandler(opens in a new tab) found that only 22 percent of teenagers said Instagram was their favorite social media platform, coming in third after Snapchat and TikTok.
72% of US adults use social media
Those between the ages of 19 and 29 are the most active on social media (84% have an account). They're followed closely by users aged 30-49 (81%), 50-64 (73%), and 65+ (45%).
Studies show that young adults, particularly those between the ages of 18-29, are by far the most active users of social media. This age demographic accounts for 88% of the usage of many popular platforms, such as Facebook, Instagram, and Twitter.
Which gender is more active on social media?
In general, women seem to use SNSs more to explicitly foster social connections. A study conducted by Pew research centers found that women were more avid users of social media.
U.S. Facebook users 2023, by age group
As of March 2023, 23.8 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook's largest audience in the country.
- 56.5% of Facebook users are male.
- 43.5% of Facebook users are female.
- Instagram Boasts an Easy-to-Use Interface. ...
- Instagram Boasts a Range of Exciting Filters. ...
- Instagram's Content Is More Engaging Than Other Platforms. ...
- Instagram Hashtags Are More Influential. ...
- Instagram Ads Are More Attractive and Less Intrusive.
TikTok Users by Age
The largest proportion (25%) of US TikTok users are 10 to 19 years of age. In fact, 47.4% of TikTok users are under 30. The share of TikTok users decreases in size as age groups advance. Perhaps unsurprisingly, those aged 50+ make up the smallest share of TikTok users at just 11%.
However, despite the fact that TikTok is undoubtedly the coolest kid on the block, with 2023 kicking in, the platform registered signs of an engagement decrease. Actually, according to the data, TikTok has experienced a decline in the average engagement rate of 28% compared to last year.
The latest data on Snapchat age demographics show that nearly two out of five (38.6%) of the platform's users are aged between 18 and 24. With the number of Snapchat users worldwide estimated at 383 million, this breaks down to around 147.8 million active users in this age range.
Of the remaining 40% of requests, 9.8% of those requests returned a response that indicated those accounts were private, and 30.2% yielded actual accounts. Extrapolating that percent, 298,579,709 or about 300 million accounts are private accounts.
25% of TikTok's active users accounts in the U.S. are people aged 10-19. 22.4% of TikTok's active users accounts in the U.S. are 20-29. 21.7% of TikTok's active users accounts in the U.S. are 30-39. 20.3% of TikTok's active users accounts in the U.S. are 40-49.
TikTok is largely favored by Gen Z, but more older users have started jumping on the platform since 2020. According to Statista, the share of 24–34-year-olds on the platform is 31%. At the same time, the 35–44-year-old demographic is around 13.1%.
What percent of TikTok users are female?
54% of TikTok users are female and 46% are male. Roughly 5% of TikTok's global audience are women between 18 and 24 years old. Around 17% of the platform's audience are men between 18 and 24 years old. 55+ year-olds are the smallest group on TikTok, at 1.7%.
26.43% of Instagram users have less than 1,000 followers. 49.94% of Instagram users have between 1,000 - 10,000 followers. 15.21% of Instagram users have between 10,000 - 50,000 followers. 3.15% of Instagram users have between 50,000 - 100,000 followers.
The Audience section includes insights on: Age and gender of your followers: The age and gender of anyone who followed you within the selected date range. When your followers are on Instagram: The hour, day or a combination of both, which reflects when your followers use Instagram on any device in a given week.
Instagram Demographics
31.7% of Instagram users are 25-34 years old. 30.2% of Instagram users are 18-24 years old. 2.1% of Instagram users are 65+ years old.
According to recent statistics, Instagram is most popular among users between the ages of 18 and 29. This age group makes up 37% of all Instagram users.
Instagram is used by 13.15% of the globe's 3.8 billion active social media users daily. 24.) Instagram is used by 6.32% of the world's population daily.
31% of Instagram users are 18-24 years old. Out of them, 17.9% are male, while 13.1% are female users. There are 123 million Instagram users from the U.S. 22.5% of U.S. Instagram users are 25-34 years old.
What age group uses social media the most? According to recent research studying social media usage statistics by age, as of 2023, US adults from 27 to 42 are the biggest users of social media. These are users belonging to the millennial generation, which the study defines as those born between 1981 and 1996.
Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.) Gen A: Generation Alpha starts with children born in 2012 and will continue at least through 2025, maybe later (approximately 48 million people in the U.S.)
The United States has 120 million users, making it the most popular country for the number of active accounts on the app. In the US, 75% of people aged 18-24 use Instagram making up the largest group by age, followed by 57% of 25-30 year-olds.
What age group do influencers target?
The data also shows that there is a large concentration of influencers aged 18-24. This age group has become increasingly important for brands that are looking to target younger audiences. This is because 18-24 year olds are more likely to be influenced by influencers than other age groups.
Countries with the most Instagram users 2023
As of January 2023, India had a total of 229 million Instagram users, the largest Instagram audience in the world. The United States had 143 million users, and Brazil had 113 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively.
AUDIENCE AND DEMOGRAPHICS
TikTok has a primarily younger audience, with 41% of users aged between 16 and 24, and 50% under the age of 34, while Instagram has a more diverse audience, with 33% of users aged between 25 and 34 and 30% between 18 and 24.
25% of smartphone users use instagram. 59% of users log into instagram daily and 21% users log into the app weekly35. Posts with geo-location get nearly 80% more instagram engagement rates than the other posts.
Facebook is the largest social networking site, with nearly 3 billion people using it monthly. This means roughly 37% of the world's population are Facebook users.
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